Anushka unveils Polaroid eyewear collection

Polaroid Eyewear, inventor of the original polarized lenses and symbol of pop culture for millions of people around the world, unveiled its Fall/ Winter 2017 eyewear collection with brand ambassador Anushka Sharma and Kyriakos Kofinas, Senior Business leader India Middle East Africa & Latin America for Safilo Group.

Talking on the launch of Polaroid’s new collection, Kyriakos Kofinas, Senior Business leader India Middle East Africa & Latin America for Safilo Group, said, “It has been a pleasure to bring Anushka Sharma on board as the brand ambassador for Polaroid. Being an epitome of style and persona that connects well with today’s millennials, her chic and unique style statement serves as an inspiration for people. In order to meet everybody’s expectations and be at par, it has been our constant endeavour to keep experimenting and coming up with flamboyant and exquisite designs.”

Style, color and technology are Polaroid’s three watchwords, in line with the brand’s mission: to bring beauty to all, while protecting their eyes from UV rays, thanks to polarized lenses.

The collection has a devoted range for both men and women. The collection also has Unisex sunglasses which come in round and pilot style. 

Polaroid Eyewear is a worldwide leader in eye-care and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses.